The Altered Landscape of Search Engine Ranking
All online marketers today need to understand that we've come a long way from the moment when keyword-stuffing your content, coupled with a concise and relevant meta description, used to rank pages higher on Google and other internet search engine.
The landscape has changed, and radically at that! It has been a few years already when Google viewed it fit to employ big changes in how their ranking algorithms work and soon enough, other internet search engine followed in the footsteps of. Ever since, every search engine of any relevance (be it Google, Bing or Yahoo) has continued using more sophisticated algorithms (Hummingbird, Panda, Rankbrain, among others) with a view to provide optimum value to visitors of a page or website.
Today, four elements, namely Unique Value, User Experience (UX), Crawler/Bot Accessibility, and finally, Keyword Targeting (it hasn't gone out of the window, if you were thinking that!-- although it's a fact that rules regarding keyword targeting have changed vastly too), are regarded one of the most crucial for proper on-page optimization. Simultaneously, the importance of off-site optimization (that involve activities such as link building, social networking sites, marketing, social bookmarking, using directory listing and so on) has also become more vital than ever.
For the time being though, let's look at elements involving on-site optimization (some of which also overlap with off-site optimization tactics).
Unique Value, Crawler Accessibility, UX
Unique Value is in many ways connected to improved user experience, something the search engines of today are overwhelmingly interested in when they rank a page. Unique value primarily refers to the usefulness of a page to its visitor. What are the takeaways for a visitor from a certain website or webpage? Did the visitor get what they were looking for? These are the essential parameters of unique value.
Simple as it may sound, it is anything but easy to create 'value'. It takes some time and patience-- and effort. What we at Red Rain SEO do is to try to place ourselves at the position of the visitor and try to anticipate his expectations. And then craft the content and the design of the website in a manner that we hope will have the ability to fulfill those expectations.
Apart from the creativity and brain-racking involved, conducting market place research, tracking recent studies and statistics, etc. are also essential for creating unique value for a site.
When it comes to Crawler Accessibility, Red Rain SEO professionals follow a number of the best practices that have known to yield positive results for others. These practices include maintaining proper URL lengths; creating single and unique URLs whenever possible; inclusion of URLs on all appropriate RSS feeds and XML Sitemap files; determining whether to go for a dynamic or static URL; avoid using multiple redirects; and so forth.
And after that UX is possibly the factor in determining whether or not you'll receive a high ranking on search engines, Google & others. Again, a host of different elements are involved when it relates to User Experience of a website. These include fundamentals for instance easy and intuitive navigation; relevant and authority content presented in a visually appealing manner; fast load speed on a variety of devices/platforms; secure website, but also many other factors at the same time. Red Rain SEO will try to satisfy as a number of these criteria as possible when handling the SEO of a website. Also understand that a high UX level does not only help pages receive higher rankings but also improves-- through social shares, authority backlinks, etc.-- its off-site optimization at the same time.
So, How Is Your Website Is Doing At Current?
Click on "GET STARTED" and fill out our contact form to get a hold of us. We will help you understand how the online face of your business is performing currently and look to see how your website and internal pages are ranking in internet search engines in connection with a range of different keywords/queries relevant to your business.