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Local SEO is turning out to be hot and happening nowadays, especially with the location based marketing catching up. In this article, we will analyze three local SEO ideas that give great results so you can ensure your business ranks highly in the SERPs for the keyword of your choice.
There are difference between local and general SEO, but you still need to learn the specifics of the former. One useful aspect of local SEO is finding information that is connected to your business but exists on other websites. There are specialized content services that have the ability to find anything about your business that has been mentioned. Be sure to do a site submission to Localeze and infoUSA which will be of good use for your local SEO campaign. You need to focus on treating the customer right in every way, and not make the mistake of mistreating them. It is unlikely that this is a new piece of information for you, but you will find it even more helpful and important now that there are many review sites and social media platforms where clients can post their thoughts and experiences. Whether the news is good or bad, it can spread quickly. This is why you should treat your customers really well so that there is no chance of them bad mouthing you. In fact, if it is possible, you should try to over-deliver to guarantee the complete satisfaction of your customers. If you are doing your best, you will find that it is the key to the success of this approach. Local search relies on information about a business gathered from a variety of sites and the profile of the business. So, if a customer encounters a negative issue with your business offline, they might decide to get back to you by post a negative online review.
Last but not the least; go ahead and add a local phone number to your site. Since search engines can’t understand it, make sure your phone number is mentioned in text. To prove you are a real business you need to have a real number on your site, meaning that you shouldn’t even think of 800 numbers.
Why should you not have these numbers? The problem is they don’t clearly indicate your location on their own, even if they look great and professional. Thus, you should ensure your number is completely real.
As more and more localized services are being started up, there will be much more to come from local SEO, even though at the moment it is still at the beginning. It will take you sometime to really take advantage of this type of SEO on a local level, but once you understand that dynamics there’s absolutely no looking back.