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Would you like to receive more visitors to your site from people in your area? You can definitely get that kind of local search engine traffic, and the way you do it is with local search engine optimization. It can be very powerful depending on your offline business, and lots of brick and mortars do very well with it. In this article we shall be looking into 3 simple local SEO tips that you can use right away to see results.
You will need to take the time to find proper keywords to optimize your site if you want to take full advantage of local SEO. You have to dig deeper and not limit yourself to basic keywords when you are preparing your site for a certain location. Since you have a higher level of relevancy, your competition will be much lower and you will be much closer to local internet users. Your best bet is to use long tail keyword phrases because when they use them people usually are quite clear on what they are looking for. People usually use these phrases to search which means they want to take some kind of action and reach a desired result.
When you also add location to your keywords, they become even more targeted. If you want to optimize your site efficiently then you need to make sure you spend enough time on keyword research and make sure you use the correct tools.
If you want everyone on a local level to know about your site then you need to be open about asking for people to post reviews. You will be missing out on a lot of opportunities if you don’t use this strategy. You will find that the majority of local sites have absolutely no problem with you requesting reviews and communicating with your customers. Therefore, why not take advantage of this simple strategy?
Just take the time to request a review from your customers but do it personally. This doesn’t require you to go out and discuss it individually. “We would be grateful if you could provide a review of our company on Bing/Google/Yahoo local,” is an effective message you could post. You can post this request either in your emails, on your website or on your thank you page, which people see after signing up for a newsletter or getting in touch with you. These reviews will increase the credibility of your business, which will bring you more customers in the future, regardless of whether they are good, bad or ugly.
You should also make sure that your site features a local telephone number. Since the search engines won’t be able to read it, you want to make sure you write out your number in text. To prove you are a real business you need to have a real number on your site, meaning that you shouldn’t even think of 800 numbers.
Why not? Despite the fact that they appear professional and look great, they don’t really allow people to determine where you are located. Thus, the key is to ensure your phone number is real.
It really all depends on where you are, but if the traffic justifies it then you should use local SEO. You can do local SEO yourself if you want because there isn’t much to it and it’s easy to do. If you do it, then you may discover good results in a relatively short time. Always be prepared, and once you start doing local SEO then make sure you business is ready, too. This kind of traffic you can get is much different from the regular organic search traffic.