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Do you own a business that you would like to rank in the search engines locally? We will be looking at 3 effective techniques you can employ immediately to start working your way to the top.
You might find this rather shocking but the truth is that bad reviews aren’t really negative. The truth is that there is always room for improvement, no matter how hard you try to make your company perfect. In fact, if users see only positive reviews about a certain business, they might believe something odd is going on. It could even convince them to look for another company that appears more trustworthy and reliable. This is clearly proof that you shouldn’t be too negative about bad reviews. They should simply be treated as part of your business, because that is what they are. As a matter of fact, it is an excellent opportunity for you to make improvements to your product or service to make your customers happy which will also make your reputation better.
When you’re registering with local sites, you have to keep in mind that they don’t like a business listed to have more than one local listing, which is for the obvious reasons. So keeping this rule in mind, you should try to have different landing pages for different locations. Even though you’re not allowed to have more than one local listing, you definitely can have more than one location for your business. So each of the locations should link back to a page on your site where you can find all the necessary information about that particular location and also the offer. The important point is that you cannot send people from the listings directly to your main website.
Additionally, you should make sure to add to your website a local telephone number. Make sure you’re mentioning your number in text because the search engines can’t read it then. To prove you are a real business you need to have a real number on your site, meaning that you shouldn’t even think of 800 numbers.
Why not? While they might look great and professional, they don’t really let people know where you are. Thus, the key is to ensure your phone number is real.
All in all, from the above tips we come to the conclusion that local SEO is just starting to grow and there is a lot more to come with new location based services being launched. It might take a while for you to enjoy the benefits of this local SEO, but once you know the dynamics, you won’t look elsewhere.