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Local SEO Services For Your Business
Is your business one that would do better if it were ranked locally in the search engines? In this article we will introduce three efficient strategies that can be implemented immediately to help you get to the top.
The best tip you can get local SEO would be to get into your customer’s shoes and think like them. To understand the way your customer searches online you need to look into their mind. So, you have to try and analyze what someone would put into the search box when they are looking for your site or for the products you are selling. Let’s say that you are running a furniture store where you sell all types of furniture such as tables, chairs, beds, etc. But you specialize in office furniture, so if the searcher puts in “table” in the search box, will they be able to reach you? Will the match your site and products? Most definitely not. However, something like “office computer table” would make an ideal search. You need to avoid broad keywords as much as possible because they might be popular and bring in lots of visitors but they won’t convert. You should, instead, opt for keywords that are not quite as popular but are more targeted and offer a greater chance of bringing in a customer.
When you’re registering with local sites, you have to keep in mind that they don’t like a business listed to have more than one local listing, which is for the obvious reasons. So what you’ll want to do is crate a new landing page for each of your store locations. It should never be a problem because it’s a legitimate need on your part. Then it’s easy to send people to a “locations” page for your business, and they can easily find the location nearest to them. Remember that you need to have different URLs for your landing pages on the listing directory.
If you are trying to rank in the search engines for a particular location, it is often a good idea to have your site hosted by a server from the local area. Your SEO points will go up since the search engines will connect the server’s location to that of your site. So make sure you check your server’s location before you host your site, because it can make a huge difference. So you can put a local SEO campaign together, and then there’s more you can do to gain additional exposure on the home front. If you are not yet building your web presence for your business, then we suggest you begin right away.