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Local SEO is gaining ground and becoming more popular, especially due to the fact that marketing based on geography is catching up. In this article, we will analyze three local SEO ideas that give great results so you can ensure your business ranks highly in the SERPs for the keyword of your choice.
Putting yourself into the shoes of your customer and starting to think like them is the most effective local SEO tip you will ever learn. If you want to understand how your customers search online you need to learn how they think. So, you have to try and analyze what someone would put into the search box when they are looking for your site or for the products you are selling. We shall assume you sell all sorts of furniture including beds, cupboards, beds etc. But what if you specialize in office furniture; will the searcher be able to find you if they search for “table”? Will that be an adequate combination? Most definitely not. However, something like “office computer table” would make an ideal search. You need to stay away from broad keywords as the conversions are pretty low, even if they are popular and bring in a lot of traffic. You should opt for less popular but more targeted keywords as these bring in traffic that converts better. You have to make sure you are treating your customers right and not making the error of treating them wrong. While this isn’t any new, earth shattering information, it helps you even more now that there are social media and review sites where the customers have the space to speak their mind. The news will spread fast, whether it is good or bad. This is why you should treat your customers really well so that there is no chance of them bad mouthing you. In fact, if it is possible, you should try to over-deliver to guarantee the complete satisfaction of your customers. You will be successful with this technique if you try to do the most you can. Local search concentrates on information found on the local profile of a business as well as other sites. Therefore, if a customer has a bad experience with you offline, they could still post an online review.
Lastly, but certainly not least, to make it easier to rank in a certain geographical area you should consider hosting your site on a server based in the area. Since the search engines will connect your site with the location of the server, this will earn you more SEO points. This means that you should check the location of the server before you have your site hosted as this can have a big impact.
There are lots of businesses, offline types, that are enjoying more traffic simply because they used local SEO. There’s nothing magical or tough about doing this, and you can do it if you take the time to learn more. If you do it, then you may discover good results in a relatively short time. Just be careful you don’t create a situation where you have more customers and can’t handle the increase. You’ll be dealing with people from your area, so you’ll find that the experience is much better.