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Do you own a business that you would like to rank in the search engines locally? You will find below three powerful suggestions that you can implement immediately that will help you make your way to the top.
This might come as a bit of a shock but negative reviews aren’t really bad. No matter your efforts to make your business perfect, there is always something that can be made better. Therefore, if users find that a business has only positive reviews mentioned everywhere, they might actually think something is wrong. It could even convince them to look for another company that appears more trustworthy and reliable. This just goes to show that you shouldn’t take bad reviews in a negative way. They should simply be treated as part of your business, because that is what they are. Actually, it’s a perfect opportunity for you to make your product or service better to meet the demands of your customers, which will only serve to improve your reputation.
If you want everyone on a local level to know about your site then you need to be open about asking for people to post reviews. If you shy away from this strategy, you will be missing out on a lot of great strategies. The majority of the local sites are completely fine with your interacting with your customers and asking them to review you. So, why shouldn’t you enjoy all the advantages of this technique?
It’s simply an issue of taking enough time to ask your customers personally to provide a review for you. This doesn’t mean you should be going out and asking people individually. All you have to do is put up a request such as “We would really appreciate it if you could post a short review of our business on Bing/Yahoo local / Google.” You can post this request either in your emails, on your website or on your thank you page, which people see after signing up for a newsletter or getting in touch with you. Your business will get more customers in time because these reviews, no matter whether they are great, horrid or ugly, will increase the credibility of your business.
Additionally, you should make sure to add to your website a local telephone number. Make sure you’re mentioning your number in text because the search engines can’t read it then. You want people to realize you are a real company which means you should have a real number and not an 800 number.
Why? Despite the fact that they appear professional and look great, they don’t really allow people to determine where you are located. Therefore, you need to make sure your phone number is real.
In this article we have learned that local SEO is highly important especially if you want to drive quality, localized traffic. The biggest benefit to this form of SEO is that you don’t have to deal with a lot of competition because you aren’t facing big sites from all over the world making ranking a lot easier.