Research and Strategy

Website Audit
Full technical analysis of your website’s code and meta data, including your site’s navigation and quality of backlinks.

Keyword Research
An in-depth look at which industry-specific search terms your website currently ranks for, and which keywords you should be targeting.

Competitive Analysis
A full report on your digital brand and website key data points, including how they compare to your top online competitors.

Strategy Development
Custom website and marketing strategy for project proposals and ongoing marketing campaign strategy development.

 

Search Engine Optimization

Meta Data Optimization
A full audit of which web pages have insufficient or no meta data, as well as correction of each and every issue.

Technical SEO
Setup, review and ongoing updates to your website’s code to keep it technically up to date with SEO best practices.

SEO Consulting
Expert consultation and direction on your existing SEO strategy, such as which platforms to target, which web pages to optimize first, etc.

Siloed Website Architecture Strategy
Properly siloed website architecture helps the search engines properly crawl your website, as well as provide a good user experience.

 

Organic Website Marketing

Content Marketing Outreach
Leveraging high-quality content from your website to reach out to relevant websites and influencers in your space for links and shares.

Custom Link Acquisition
Custom acquisition of authority links through a variety of methods with the intent of increasing the overall authority of your backlink index.

Press Release and Press Support
Promotion of new and exciting developments within your company via press release creation and submission to all appropriate channels.

Link Management
Thorough assessment of all existing backlinks to your site, followed by removal or disavowal of links from low-quality or ‘spammy’ websites.

 

Local Business Marketing

Google My Business
Google My Business profile setup to help your site rank better in local searches and show up on Google Maps.

Local Platform Development
Claiming, setting up, optimizing and managing local platforms, such as Bing Maps, Yelp, YellowPages, etc.

Local Citation Growth Management
Aggressive outreach geared toward earning mentions and listings in local directories and other geo-focused websites and platforms.

 

Social Media Marketing

Social Platform Set Up and Optimization
Social platform setup and optimization, including implementation of designs, images, content and other key elements.

Social Media Management
Primary control of your social accounts, including content creation, posting and follower engagement and interaction.

Social Media Marketing Copy
Optimization of other online content in social media, directories, etc. that reflect your brand.

Website Content Channel Promotion
Sharing and promoting website channel content, such a blogs and press releases, on the social media platforms

 

Campaign Management

Campaign and Report Set Up
Account setup with various tracking tools, such as Google Analytics and call tracking, along with website integration.

Dashboard Report
A monthly report on your specific campaign details and pre-established campaign KPI’s.

Campaign Analysis with Report
A comprehensive look the technical aspects of your campaign including highlights, suggestions and the strategy for the next phase.

Marketing ROI Report
A custom report on your marketing ROI (return on investment), including conversion detail pulled from Google Analytics and your call tracking tool (if applicable).