Numerous startups and small companies, often seem to face a difficult time employing professional SEO services. It typically costs a significant amount of money to hire an SEO professional. If someone is dealing with a tight budget, it is easy to see why he may face a dilemma.
SEO of Today
At this moment, it pays to pause a moment and think about how radically the SEO scene has transformed over the last years. In the old days, keyword-stuffing your content was often good enough to obtain a high ranking in the search results page. However, as all of us know now, such unscrupulous practices would no much longer yield results with today's sophisticated search algorithms.
The advanced search bots these days crawl and index your content in an entirely different manner. Unless your website is able to provide, to name a few things, great UX (User Experience) to the visitor, your chances of ranking high in online search engine results are slight.
Because of this, it is crucial for any business-- small or big-- to have an appropriate SEO strategy in position. Besides, what is the point of maintaining a website if you can not drive traffic and eventually convert that traffic to sales?
A Proper SEO Strategy
To start with, the important thing to understand is that SEO is not just one single strategy, but rather a blend of many different and smaller strategies.
Website SEO Audit: At Red Rain SEO, we prefer to start with a web site SEO audit. Our SEO experts will check out different things like the current state of your website, your Google search console data, your site's analytics, and more. The knowledge we will gain from using these various SEO analyses will provide us with important information on how to craft a competitive SEO strategy for your organization.
In order to reach your potential clients and target market, you need to speak in their language. This means using the right keywords, phrases, terms, etc. With keyword research, you know what terms and phrases (including long-tail keywords, location-based keywords, etc.) to use in your content, title tags, meta descriptions, an elsewhere.
However, it is also important to use them in the proper way in order to get a high ranking for those particular key terms. And here's where an SEO expert will have the ability to help you with the proper guidance and recommendations.
On-page and Off-page Optimization
Both off-page and on-page optimization are integral parts of your SEO strategy.
Off-page or Off-site SEO associates with all tasks you perform outside your own web site-- such as social bookmarking, social media marketing, link building, etc. (to name but a few), but tasks that are all essentially targeted at gaining a higher search engine ranking for your site. Basically, what all your off-page optimization efforts total up to is to build 'Authority' for your website. This means the trustworthiness of your website, its popularity, and relevance inside the related industry, and so forth-- all of which carry good value with the advanced search engine algorithms these days.
On-page optimization, however, involves things such as user experience (UX), keyword targeting, Unique Value and crawler/bot accessibility.
Content Creation and Implementation
Potentially, nothing can boost your online presence as intently as creating compelling, optimized, and streamlined web content. And content comes in many forms: Product Pages, Service Pages, Blogs, Longform content plus all of these are valuable for your business.
However, it is also important to implement these options properly. Product and service pages give your existing and potential clients a detailed insight about what you are providing them. They are very beneficial. But, you also need to tweak and update them every now and then as you expand your activities but also in view of what your competitors are posting.
Then, regular blog posts are great for generating personalized content for your visitors, but more importantly, they give you the opportunity to update your web site and keep adding new content. Search engines love fresh web content and regular blog posts are a fantastic way to keep your website 'fresh'!
Lastly, long-form content allows you to discuss particular topics in greater detail. These are of great value to informed customers since they serve to exhibit your thorough expertise about your company and the services you are providing. And in the process, long-form content helps create trust and appreciation.
So, how is your business enterprise faring in the on-line universe?
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