Company owners not familiar with the altering landscape of digital marketing tend to regard web design as a cosmetic endeavor. The common argument runs like this: why should the look of the website matter so much as long as I am providing good value to my buyers?
However, this is only undervaluing the importance of website. The important thing to realize here is that web site design today includes so much more than the mere look of a web site. The appearance matters, too, and a web site that looks dated can cause serious damage to an organisation. But web site design includes many other components also and these are directly associated with a healthy online presence of a business.
So, let's look at some of these key components of website design and see how they can help grow your business.
The Look Matters
The appearance of your website is a valuable tool for making your organisation stand apart from the competition. A well-designed website helps make a good impression on its visitors. Consistency in style and theme helps develop trust and credibility and increases brand value. And all of these motivate your visitors to remain on your site longer and return. Contrarily, a web page that looks too plain and tepid will instantly put off your visitors, no matter how good the content or the services offered therein.
Consider the growing popularity of the infographics, for instance. Even quality content needs to become presented in a manner that readers will find easy to go over. An impressive look does not mean flashy designs, stunning visuals, etc., but it is more about integrating your content and design elements in a cohesive manner. This way your visitors will have a comfortable and pleasing experience while on your site. And this would make them return to your site more regularly in the future. The important thing is to strike the right balance between text and visual elements (including images, videos, etc.). You don't wish to go overboard with your visuals, but neither do you wish to publish your text and message in a manner that it becomes physically stressful for readers to go through them.
Website Design and SEO
How you publish your content and other website design elements affect on-page SEO. It is difficult to explain all the various methods which web design affects SEO, but to cite but one example, we may mention the relation between reading patterns and SEO.
We are commonly accustomed to reading from left to right, and from top to bottom. A web designer's awareness of this particular makes him place the most important part of the message on the upper left-hand column. This makes it easier for the reader to digest the information quickly and commit it to his memory. However, what you may not know is that inserting important business-related keywords into this section of the HTML-based text makes it easier for online search engine bots to crawl and index your website, thereby improving the online search engine placement and visibility of your website.
This is just among many examples of how to use different web site design elements to make your code more SEO-friendly.
Navigation, Responsive Design, Social Media Site Interaction
Simple, solid and intuitive navigation is a must for any website today. Broad and large headings encompassing numerous other subtopics make your visitors find all the different information quickly and without any hassle.
Then, there is the element of responsive design. Today's internet users browse a web site from a variety of different devices and this makes responsive design a must-have for all web sites. No matter what device your site visitors are using to peruse your site, they must have a positive experience. In this as in many other things, the simple thing to remind yourself is that your competitors are doing it. So, if you ignore it, it will be your loss!
Placing a number of social network interaction buttons is just as necessary within this strong social media-infused atmosphere we are residing in today. Yet, you can not insert these buttons in any which way; but they need to be placed tactically so that they are effortlessly visible to the readers without interfering with the flow of their reading. There are so many subtle things to take care of and only a reputable web site design firm with a highly qualified staff keep it all right for you.
So, how good is your present website and how effective it remains in attracting higher traffic and more leads? Click "LEARN MORE" to discover how we can help you!